How to Boost Your Employer Branding Strategy

16 jan.

2 minute read

As a marketer, you already know the value of a strong brand. But what about employer branding? Employer branding is simply a company's reputation as an employer and the value it brings or what it offers to its employees. It’s just as important, if not more so, than your traditional marketing efforts. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. Let’s dive into how you can boost your employer branding strategy.

Leverage Social Media
Social media is one of the most powerful tools in a marketer’s arsenal when it comes to building an employer brand. It allows companies to connect with potential job applicants, current employees, and alumni on platforms they already use every day. Use social media channels such as LinkedIn, Twitter, Facebook, Instagram and even YouTube for content that showcases your company culture and values - highlighting employee successes, introducing new team members or providing insight into what life is like at your workplace will all help to boost engagement with your target audience.

Develop an Engaging Career Page
Your company career page should be thoughtful in its design and offer prospective employees insight into life at your organization - from employee benefits to unique culture initiatives - while also showcasing any open positions you have available. Keep in mind that people want to know more than just the job description - they want stats on salaries, team size and diversity statistics for example - so make sure these are included on the page too! Including images or video content can also be a great way of helping potential candidates visualize themselves working for you.

Focus on Quality Content
Content is key when it comes to employer branding because it allows companies to showcase their unique personalities in a tangible way that resonates with potential job seekers. From blogs about company updates or employee spotlights to behind-the-scenes videos which give an insight into office life – content should be creative but also factual enough for candidates to trust your brand message. Quality content also helps build trust with other stakeholders such as investors who may not have direct contact with staff but still need assurance that a company is well managed internally before committing funds.

Conclusion:
Employer branding cannot be overlooked when forming any marketing strategy; especially during times of crisis such as we’re experiencing now with the coronavirus pandemic causing major shifts in our economic landscape. People are looking for stability and safety during this time and having a positive employer brand can provide reassurance that yours is an organization worth considering - whether they are seeking employment now or in the future. With these tips in hand, you’ll be well on your way towards creating an effective strategy!